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Build your business around your users.

We provide services that help companies gather and interpret data on their users’ real-world behavior.

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What we do

We support companies with questionnaires and surveys, validation tests, and data analysis—turning insights gathered from real users into clear answers you can use to engage new customers, improve your site and apps, launch effective marketing campaigns, and predict the success of new products. We offer evidence-based solutions for your business.

CLARITY LAB SERVICES

UX Starter

Make your site or app more intuitive

We run usability tests (remote and in-person) for your website or app. We test different versions of your products with real users and use ML to predict the effectiveness of specific features. You receive reports, infographics, and action plans ready to implement.

Usability and Digital Interfaces

Generative Research

Get to know your users better

We design questionnaires and surveys with AI to gather information on behaviours, needs, motivations, and purchase barriers of real users. We use cluster analysis and ML to predict the success of new product launches. You get reports and dashboards that keep all your insights at your fingertips.

Generative Research

Deep Research

Gain specialist insights about your users

Take your user knowledge to the next level. We design behavioural tasks to measure the unconscious associations users have with your brand and content. We conduct sentiment analysis, behavioural tasks, and implicit association tests to strengthen your positioning, craft effective messages, and monitor sentiment over time to prevent drops in trust.

Specialised Insights

Loyalty Booster

Increase satisfaction and loyalty over time

We track satisfaction and loyalty, identify churn drivers, and give you practical levers to boost retention and customer lifetime value. We analyse CSAT, NPS, and loyalty trends, delivering regular reports and dashboards for easy monitoring.

User Loyalty

Data Guidance & Workshops

Make confident decisions with expert support

We back you up with periodic analyses, methodological coaching, and workshops, so every product or marketing decision is driven by data—not intuition.

Methodological Support

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    Reliable research


    We apply proven scientific methods to deliver accurate and repeatable results you can truly rely on. Our team includes researchers from top universities and R&D departments.


    Innovative approaches

    Research on human behavior and attitudes requires expertise in theoretical models, soft skills, and advanced technologies. We use behavioral tasks, predictive analytics, and implicit measures to uncover what truly drives people.

    Tailored solutions


    Each project is custom-designed around your goals: we listen to your context, analyze your audience, and guide you with clear data. We don’t offer pre-packaged solutions; instead, we work with you to define key questions, select the best tools, and interpret results in a practical way.


    Accessible results

    Data shouldn’t be intimidating. We deliver results that are easy to understand and share across your team or organization. We turn complex numbers into clear, actionable insights through visual reports and storytelling that make data accessible—even for non-technical stakeholders.